During a one-day, 175-mile bike ride – forever to be known as The Epiphany Ride – an exhausted and hungry Gary Erickson realizes he can’t choke down another unappetizing energy bar. The idea for a better tasting bar is born!
Gary moves into his parents’ garage and works for six months in his mom’s kitchen perfecting the first CLIF BAR® recipe.
Gary names the bar after his father, Clifford, who introduced him to wilderness adventures and encouraged him to follow his passions in life.
From 2001 our company-wide volunteer program, Project 2080, is created, asking employees to give at least 20 hours of paid time to community service each year (2,080 is the number of hours a full-time employee works in a year).
In 2003 we began using organic ingredients (like organic rolled oats) in CLIF BAR® energy bars, in our effort to continue “raising the bar” and help create a healthier, just, and sustainable food system.
Clif Bar spearheads the creation of the nation’s first endowed university chair in plant breeding for organic crops. We begin recruiting more companies to join in investing $10 million to create a total of five chairs over the next five years.