1988
JOHN MIX BRINGS THE MONOFIN TO THE U.S.A.
John Mix had his first encounter with a monofin during a semester abroad in Austria. Monofin in hand, John returned to the States convinced that this tool was the next big thing in aquatic sports. With the ambition to start a monofin company, John began studying patents in Silicon Valley under the direction of his father, Jerome (Jerry) Mix.
 
1990-91
"YOU'LL KNOW IT WHEN YOU SEE IT"
Shortly after applying for his first patents, John’s beloved father and mentor was diagnosed with terminal cancer. During Jerry’s final months, he urged John to be patient and postpone plans for a monofin business until a better opportunity presented itself. Leading with his heart, John decided to change course and focus his time and energy on working with his brothers’ business.
 
1992 
MORALES MAKES WAVES
Pablo Morales, John’s high school friend and teammate, wins the Gold Medal in the 100 meter butterfly in the 1992 Summer Olympic Games in Barcelona. Shortly after the Games, John and Pablo met up for a reunion swim to catch up on the pair’s many adventures. John’s monofin quickly became a major conversational topic, and he could sense Morales’ interest growing. There it was, the opportunity, “the sign” that John had been waiting for. That day, John and Pablo agreed to start a monofin business together.
 
1993 
THE BIRTH OF FINIS
Under the direction of John’s oldest brother, Jerry Mix, Jr., John and Pablo created FINIS Incorporated and quickly got to work on a design for the first FINIS monofin. The first models consisted of a rubber foot pocket mounted onto a single fiberglass blade.
 
2013 
HAPPY BIRTHDAY, FINIS!
FINIS celebrated its 20th year of business!
 
ALWAYS INNOVATING
We made waves in the fall of 2015 releasing a total of 10 products, including the award-winning Axis buoy and our third generation underwater MP3 player, the Duo. We also introduced the Fuse, an affordable and fast technical racing suit, a line of colorful Ultra Mesh Backpacks, an innovative Posture Trainer and Kick Pro and three new goggles (Helio,Voltage,Zone) complete with retail Goggle Display.
 
2016 
MAKE YOUR MOVE!
Here at FINIS, we take a lot of pride in being the product that’s on deck, day in and day out, when athletes are putting in the hard yards. In 2016, we want to be there when it’s time to cash in, when the preparation fuels performance. It’s time to make your move—we are!